RUAH was created for people who see jewellery as more than an accessory. Not something worn once and forgotten—but something chosen, kept, and lived in.
Jewellery should feel personal the moment you put it on: quietly confident, effortless, and yours.
RUAH exists to create pieces that fit into real lives, not just special occasions.

What We Believe

• Jewellery isn’t random. It’s chosen in moments—sometimes instinctively, sometimes with deep feeling.

• Luxury should feel natural. Comfortable, effortless, and easy to reach for every day.

• What you wear carries meaning. Memories, confidence, a sense of self.

• The most meaningful pieces stay. They become part of your story. That’s where RUAH lives.

How It’s Made

Every RUAH piece is crafted in 925 silver—92.5% pure silver—because material matters.
Each design begins with an idea, a feeling, or a moment worth holding onto.
RUAH is made to sit beautifully and move with you—to live with you—until it becomes part of who you are.
Every design carries a story of its own. The rest is written by you.

Care & Love

RUAH jewellery is made to be worn often. A little care keeps it beautiful longer.

Natural ageing
Silver is a natural metal. With exposure to air, moisture, and body heat, it may gently darken over time. This isn’t damage—it’s simply silver being silver.

Simple care tips

• When not wearing your piece, store it in its box or a zip-lock pouch in a dry, low-air environment to preserve finish and shine.

• Avoid direct contact with perfumes, hairsprays, lotions, and harsh cleaners—silver prefers a softer touch.

• Wipe gently with a soft, dry cloth after wear.

Most importantly: wear your jewellery often. Silver stays happiest when it’s lived in, not forgotten. With a little love, your RUAH piece will age just the way it’s meant to—beautifully.