Founder story

From a very young age, I was surrounded by the world of jewelry — the shimmer of gold, the soul of silver, the artistry, the little stories each piece carried. I still remember sitting in our family shop as a child, watching customers choose jewelry for birthdays, weddings, apologies, celebrations… and seeing how their faces lightened when they found ‘the one.’

At 21, driven by passion and spirit, with endless ideas, a few setbacks and a lot of learnings along the way, with my family’s deep support, I realised what I really wanted was to create jewelry that isn’t just worn, but felt. 

And that’s how RUAH came to life.
Ruah is born from two worlds — Rupa in sanskrit which means the beauty you see, and Ruh, in arabic which means the soul, the spirit you feel.

Each piece carries this union — the outer form that shines with elegance, and the inner soul that holds meaning.

RUAH is more than a brand to me — it’s a part of my journey, my passion, and everything I believe jewelry should be.
And it’s more than a brand for you — it’s your story, your memories, your emotions, carried in silver with love.

I’m truly excited to take this journey with you, from my heart to yours.”

Saloni B Jain
Founder 
Ruah